Privacy Policy
Effective Date: Updated 10/2025
Lucent Metrics (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal and business information you share with us. This Privacy Policy explains how we collect, use, store, and disclose data when you visit our website, engage with our services, or interact with our systems.
By accessing or using our website at www.lucentmetrics.com (the “Website”) or entering into a service relationship with Lucent Metrics, you consent to the practices described in this Privacy Policy.
1. Scope
This Privacy Policy applies to:
- Visitors (“Users”) of our Website
- Clients who engage Lucent Metrics for professional services (“Clients”)
- Data collected and processed during the course of providing our analytics, AI, OSINT, digital marketing, and technology solutions (“Services”)
This Policy does not apply to third-party websites, software, or services that we do not own or control.
2. Information We Collect
2.1. Information You Provide
We collect information that you voluntarily provide through our Website or service interactions, such as:
- Contact Information: Name, email address, phone number, and company name.
- Business Information: Details about your organization, project requirements, or service inquiries.
- Account & Billing Information: For Clients with service agreements, we collect billing, tax, and payment details as needed.
- Communications: Emails, messages, and other correspondence.
2.2. Automatically Collected Information
When you use our Website, we may automatically collect certain information through cookies, analytics tools, and server logs, including:
- IP address, browser type, operating system, and device type.
- Pages visited, time spent on pages, and referring/exit URLs.
- General geolocation data (based on IP address).
We use this data to improve our Website experience, security, and marketing performance.
2.3. Client Data
When providing Services, Clients may provide non-public data (“Client Data”). This may include operational, financial, or marketing datasets. We use Client Data strictly for the purpose of performing contracted Services and in accordance with applicable Service Agreements.
2.4. OSINT Data (Open Source Intelligence)
As part of our analytics and intelligence offerings, we may collect and process publicly available data from open sources such as public records, social media, news sites, or government databases. This data is gathered in compliance with applicable laws and is used solely for analytical and strategic purposes.
2.5. AI Models and Analytics Data
Our Services use proprietary artificial intelligence (“AI Models”) and statistical analytics. These systems may process aggregated and anonymized data to generate insights, predictions, and recommendations. We do not use Client Data to train general-purpose AI models unless expressly authorized in writing.
3. How We Use Information
Lucent Metrics uses collected information to:
- Provide and manage our Website and Services.
- Communicate with Users and Clients regarding inquiries, projects, or updates.
- Deliver reports, dashboards, or analytics results.
- Improve accuracy and performance of our Services and AI Models.
- Ensure compliance with laws, regulations, and contractual obligations.
- Protect against misuse, unauthorized access, or fraud.
We do not sell, lease, or rent your personal or business information to third parties.
4. Legal Basis for Processing (for EEA Clients)
If you are located in the European Economic Area (EEA), we process your personal data under one or more of the following legal bases:
- Contractual necessity – to fulfill a Service Agreement.
- Legitimate interest – to operate and improve our business and Services.
- Consent – where applicable, for optional communications or marketing.
- Legal obligation – to comply with applicable regulations.
5. How We Share Information
We may share information in limited circumstances:
- With Service Providers: Trusted third-party vendors assisting in operations such as hosting, analytics, or payment processing.
- With Clients: Aggregated or processed insights generated during contracted Services.
- As Required by Law: When disclosure is necessary to comply with legal obligations, law enforcement, or government requests.
- During Business Transfers: If Lucent Metrics is involved in a merger, acquisition, or sale of assets, your data may be transferred accordingly, with notice provided.
All third-party processors are required to handle data in accordance with this Policy and applicable law.
6. Data Retention
We retain personal and client data only as long as necessary to fulfill the purposes described in this Policy, comply with our legal obligations, resolve disputes, and enforce agreements.
Client Data is securely deleted or returned upon completion of Services or contract termination, unless retention is required by law or mutually agreed.
7. Data Security
We implement technical, administrative, and physical safeguards to protect your data from unauthorized access, loss, or misuse. This includes encryption, access controls, and secure data storage practices.
However, no system is 100% secure, and we cannot guarantee absolute security of your data transmitted online.
8. Your Rights and Choices
Depending on your jurisdiction, you may have rights to:
- Access and obtain a copy of your personal data.
- Request correction or deletion of inaccurate data.
- Object to or restrict certain processing activities.
- Withdraw consent for marketing communications.
To exercise these rights, please contact us at info@lucentmetrics.com. We may verify your identity before processing any request.
9. Cookies and Tracking Technologies
Our Website uses cookies and similar technologies to enhance user experience, analyze traffic, and personalize content.
You can control cookie preferences through your browser settings. Disabling cookies may limit certain functionalities of our Website.
10. Children’s Privacy
Our Website and Services are not directed toward individuals under 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with information, contact us and we will delete it promptly.
11. International Data Transfers
Lucent Metrics operates from the United States and may process data in other jurisdictions. By using our Services, you consent to the transfer of your data to the U.S. and other countries where we or our service providers operate, subject to appropriate safeguards.
12. Updates to This Policy
We may revise this Privacy Policy periodically. The updated version will be posted on our Website with a revised “Effective Date.”
Material changes will be communicated via email or prominent Website notice.
Your continued use of the Website or Services after updates constitutes acceptance of the revised Policy.
13. Contact Us
If you have questions, requests, or concerns about this Privacy Policy or our data practices, please contact:
Lucent Metrics LLC
Email: info@lucentmetrics.com
Website: www.lucentmetrics.com